Search Engine Marketing
Search Engine Marketing (SEM) is the practice of promoting a website or web page using paid methods. SEM main aims is to raise the visibility of your website amongst all.

For Pay-Per-Click (PPC) publicity, marketers typically utilize Google Ads to bid on certain keywords. This guarantees that when a person searches for their specific keyword, their advertisement will appear at the top of the search engine ranking pages (SERP) results.